Lippe, Dan
July 2000
Advertising Age;7/3/2000, Vol. 71 Issue 28, p8
Trade Publication
The article reports and comments on developments relevant to advertising and advertising agencies in the U.S. as of July 3, 2000. Key issues discussed include the advertising campaign created by McKinney and Silver for the Krystal Co. burger chain and developments on Microsoft's .NET strategy to distribute software and services via the Internet.


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