TITLE

attitudes

PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, p68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines an advertising campaign created by DeVito/Verdi for TheStreet.com in the United States in 2000. Key issues discussed include a description of the campaign's advertising copy and its key features, the target markets for the advertising campaign and creative credits for the advertising campaign.
ACCESSION #
17803598

 

Related Articles

  • DeVito unveils 3 campaigns. Lucas, Sloane // Adweek Southeast Edition;12/01/97, Vol. 18 Issue 48, p10 

    Reports on the launching by DeVito/Verdi of three controversial campaign advertisements (ads) in the week ending November 1997. Information in the ads; Description of one ad for `New York' magazine; Details on the controversy relating to the ads.

  • Taking the Liberties. Sampey, Kathleen // Adweek Western Edition;12/13/99, Vol. 49 Issue 50, p101 

    Focuses on the print advertising campaign of DeVito/Verdi which was launched against the New York Police Department. Description of the advertisement; Comments from Ellis Verdi, the president of DeVito.

  • School Daze. Lippert, Barbara // Adweek Midwest Edition;09/06/99, Vol. 40 Issue 36, p34 

    Criticizes an advertising campaign created by DeVito/Verdi for eCampus.com company. Features of the campaign; Target audience of the campaign; Description of the campaign.

  • School Daze. Lippert, Barbara // Adweek Southeast Edition; 

    Criticizes an advertising campaign created by DeVito/Verdi for eCampus.com company. Features of the campaign; Target audience of the campaign; Description of the campaign.

  • Pro-Choice Counterstrike. Burleigh, Nina // New York;11/23/98, Vol. 31 Issue 45, p36 

    Focuses on the series of provocative advertisements sponsored by the Pro-Choice Public Education Project. Where the ads will be shown; Description of the Barbara Kruger style ads; The New York ad agency DeVito/Verdi; Photographs; The aim of the advertising campaign; The group's struggle to get...

  • Reversal of Fortune. Lippert, Barbara // Adweek Midwest Edition;09/27/99, Vol. 40 Issue 39, p30 

    Analyzes the advertising campaign created by the agency, DeVito/Verdi in New York for Seagram Company's Wild Berries. Tagline for the creative effort; Visual joke in the advertisement; Better joke on gender stereotypes.

  • DeVito/Verdi's double take. Lucas, Sloane // Adweek Western Edition;06/29/98, Vol. 48 Issue 26, p42 

    Discloses that DeVito/Verdi has developed an outdoor and print campaign for Canon Inc.'s copiers. Advertisement's use of humor; Description of the campaign.

  • New Freedom Campaign Launched. Melillo, Wendy // Adweek Midwest Edition;7/1/2002, Vol. 43 Issue 27, p36 

    Features the advertising campaign 'Main Street USA,' by DeVito/Verdi as part of the Ad Council's freedom campaign in the U.S. as of July 2002. Description of the campaign; Goal of the campaign according to Ad Council chief executive officer Peggy Conlon.

  • Reversal of Fortune. Lippert, Barbara // Adweek Southeast Edition;09/27/99, Vol. 20 Issue 39, p30 

    Evaluates the print advertisement created DeVito/Verdi for Seagram & Company's Wild Berries. Views on the emerging guy culture; Information on the third wave of writer; Description on the advertisement.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics