Comcast Trumpets 'Rome'

Stump, Matt
August 2005
Multichannel News;8/1/2005, Vol. 26 Issue 31, p51
Deals with the cross-platform, cross-network promotion planned by Comcast Corp. for its video-on-demand (VOD) platform focused on the television series "Rome" at Home Box Office cable television network. Promotion of "Rome" at the online site of Comcast; Use of emails to promote VOD content of "Rome"; Sports programming featured in the VOD content of Comcast.


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