TITLE

Reverse Thinking Helps Mature Sectors Grow

AUTHOR(S)
Donohue, Steve
PUB. DATE
August 2005
SOURCE
Multichannel News;8/1/2005, Vol. 26 Issue 31, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses strategies that marketers can employ in reaching consumers in mature and highly competitive industries, according to Youngme Moon, associate professor of business administration at Harvard Business School. Information on how Harley-Davidson became a powerhouse motorcycle brand; Marketing strategy of watch manufacturer Swatch; Action taken by Heinz to boost ketchup sales.
ACCESSION #
17791650

 

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