TITLE

Samsung: Cut Ad Rates

AUTHOR(S)
Donohue, Steve
PUB. DATE
August 2005
SOURCE
Multichannel News;8/1/2005, Vol. 26 Issue 31, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Peter Weedfald, Samsung senior vice president, has pleaded for cable television networks in the U.S. to drop their advertising rates warning that media buyers will continue to turn to Internet advertising and other media if the television business does not change. Advantages of Internet advertising over television advertising, according to Weedfald; Role of consumers in the content and products they buy or watch, according to Ogilvy & Mather CEO Shelly Lazarus.
ACCESSION #
17791644

 

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