TITLE

It's All About Relationships

AUTHOR(S)
Donohue, Steve
PUB. DATE
August 2005
SOURCE
Multichannel News;8/1/2005, Vol. 26 Issue 31, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with the importance for multi-system or cable television operators in the U.S. to focus on customer care, according to Ogilvy & Mather Worldwide CEO Shelly Lazarus. Role of customer care in building brands; Value of focusing on loyal customers; Importance of closely aligning the marketing and operations departments of cable operators.
ACCESSION #
17791559

 

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