It's All About Relationships

Donohue, Steve
August 2005
Multichannel News;8/1/2005, Vol. 26 Issue 31, p44
Deals with the importance for multi-system or cable television operators in the U.S. to focus on customer care, according to Ogilvy & Mather Worldwide CEO Shelly Lazarus. Role of customer care in building brands; Value of focusing on loyal customers; Importance of closely aligning the marketing and operations departments of cable operators.


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