TITLE

Survey: Satellite Has Savvier Subs

AUTHOR(S)
Haugsted, Linda
PUB. DATE
August 2005
SOURCE
Multichannel News;8/1/2005, Vol. 26 Issue 31, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Assesses the results of a survey conducted by Dove Consulting which claims that satellite-television companies are doing a better job in educating their consumers about their services. Services that are known to multichannel television subscribers; Ways on how consumers become aware of the features of their home equipment; Benefits associated with educating consumers about the features and services; Implication of the results of the survey for product providers.
ACCESSION #
17790825

 

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