Donohue, Steve; Umstead, R. Thomas; Baumgartner, Jeff
August 2005
Multichannel News;8/1/2005, Vol. 26 Issue 31, p1
Deals with the efforts of multi-system operators (MSO) and cable networks to generate advantages from video-on-demand (VOD) technology. Topics discussed Cable & Telecommunications Association for Marketing summit in 2005; Comments from Scott Ferris of Atlas On Demand on ad revenue; Actions that must be taken by MSO and cable networks to make VOD technology work for the sake of programmers.


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