TITLE

MATURE ADVERTISING FOR MATURE AUDIENCES

AUTHOR(S)
Neuhaus, Richard John
PUB. DATE
June 1997
SOURCE
First Things: A Monthly Journal of Religion & Public Life;Jun/Jul1997, Issue 74, p70
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reprints the article "Pontifical Council Sets Guidelines for Making Ads," and a letter to the editor from "Newsweek" senior writer Kenneth L. Woodward which appeared in "Advertising Age." Comments of Donny Deutsch, CEO of Deutsch in New York, on the guidelines released by the Catholic Church for advertising; Implication of the implementation of the guidelines for a multicultural society; Response of the advertising industry on the guidelines that denounce exploitative advertising.
ACCESSION #
17769781

 

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