TITLE

The big push

PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p112
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents photographs of Whirlpool Home Appliances' global advertising campaign. The campaign is themed "Just Imagine," with women portrayed as powerful and in command. The campaign was conceptualized by Publicis and Hal Riney.
ACCESSION #
17768498

 

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