TITLE

Bonneville shows the spy who drove me

PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, p68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents photographs of General Motors Corp.'s television advertising campaign for the Pontiac Bonneville automobile, made by D'Arcy Masius Benton and Bowles. Tag is "Luxury with attitude". Copywriter was David Charlton while art director was Diane Schomer.
ACCESSION #
17767904

 

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