Study suggests car marketers shift Web use

Halliday, Jean
June 2000
Advertising Age;6/5/2000, Vol. 71 Issue 24, p69
Trade Publication
This article reports that a market survey found corporate sponsorships of Web sites by automobile makers and sponsored buttons on Web sites are the only two areas with rising annual clickthrough rates since 1998. Clickthroughs on banner ads, pop-up windows, and direct electronic mail messages showed declines in the same period. Study was conducted by CNW Marketing/Research.


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