TITLE

ESPN/ABC sells NFL with print, Web

AUTHOR(S)
Friedman, Wayne
PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that ESPN/ABC Sports has signed cross-media advertising deals that combine commercials packages in the National Football League's "Monday Night Football" and "Sunday Night Football" television programs. The packages include television, Web site, ESPN radio, and "ESPN the Magazine".
ACCESSION #
17767217

 

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