TITLE

Circulation causes squabble

PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, p62
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that periodical publishers are in battle against U.S. corporations over the definition of "paid" circulation. U.S. Audit Bureau of Circulations rules stipulate that only subscriptions sold for at least 50 percent of the basic subscription price count as paid.
ACCESSION #
17766750

 

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