TITLE

Showtime sets shop search for $35 mil media account

AUTHOR(S)
Petrecca, Laura; Friedman, Wayne
PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, p62
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Viacom's cable television arm Showtime Networks is seeking an advertising agency to handle an estimated $25 million to $35 million media account. Young and Rubicam's Media Edge is incumbent. In-house agency Red Group handles all television, print, and radio advertising for Showtime.
ACCESSION #
17766748

 

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