GM shops for an agency for its Hummer brand

Cantwell, Julie
June 2000
Advertising Age;6/5/2000, Vol. 71 Issue 24, p61
Trade Publication
This article reports that automobile maker General Motors Corp. (GM) is seeking an advertising agency to handle its Hummer brand in the U.S. Incumbent Pyro Brand Development and other agencies already doing GM work will participate in the review. The Hummer H1 print campaign from Pyro will continue.


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