TITLE

GM shops for an agency for its Hummer brand

AUTHOR(S)
Cantwell, Julie
PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, p61
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that automobile maker General Motors Corp. (GM) is seeking an advertising agency to handle its Hummer brand in the U.S. Incumbent Pyro Brand Development and other agencies already doing GM work will participate in the review. The Hummer H1 print campaign from Pyro will continue.
ACCESSION #
17766732

 

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