True North revamps healthcare operation

June 2000
Advertising Age;6/5/2000, Vol. 71 Issue 24, p56
Trade Publication
This article reports that Chicago, Illinois-based True North Communications is consolidating its advertising and marketing services for the U.S. healthcare industry. FCB HealthCare becomes the primary advertising brand worldwide with the addition of the international offices of Bozell Global Healthcare. The restructuring also includes consolidating interactive offerings under Xygote Interactive.


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