TITLE

Sirius Radio taps Goodby for $100 mil account

PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that subscription radio service Sirius Satellite Radio selected San Francisco, California-based Goodby Silverstein and Partners as its U.S. advertising agency of record for an estimated $100 million account. Sirius expects to begin broadcasting with 100 channels at the end of 2000. Rival XM Satellite Radio has narrowed its agency search to two.
ACCESSION #
17766661

 

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