Retailers tie on ads, promotions to win Father's Day sales

Beeler, Amanda
June 2000
Advertising Age;6/5/2000, Vol. 71 Issue 24, p44
Trade Publication
This article reports that Web sites and electronic commerce retailers have launched Internet advertisements and sales promotions for Father's Day in the U.S. Offerings include a customized coupon book, caviar kit, and gift certificates. Phenomenal Mother's Day sales will spur interest in Father's Day promotions and attract advertisers.


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