TITLE

Retailers tie on ads, promotions to win Father's Day sales

AUTHOR(S)
Beeler, Amanda
PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Web sites and electronic commerce retailers have launched Internet advertisements and sales promotions for Father's Day in the U.S. Offerings include a customized coupon book, caviar kit, and gift certificates. Phenomenal Mother's Day sales will spur interest in Father's Day promotions and attract advertisers.
ACCESSION #
17766046

 

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