TITLE

Schettini taking Subway in taste-focused direction

AUTHOR(S)
MacArthur, Kate
PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article describes chief marketing officer Bill Schettini's marketing strategy for the Subway Restaurants sandwich chain. He hired Messner Vetere Berger McNamee Schmetterer/Euro RSCG to handle its advertising account. Marketing is about the chain's brand identity in terms of every piece of communication and stores.
ACCESSION #
17765918

 

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