Schettini taking Subway in taste-focused direction

MacArthur, Kate
June 2000
Advertising Age;6/5/2000, Vol. 71 Issue 24, p42
Trade Publication
This article describes chief marketing officer Bill Schettini's marketing strategy for the Subway Restaurants sandwich chain. He hired Messner Vetere Berger McNamee Schmetterer/Euro RSCG to handle its advertising account. Marketing is about the chain's brand identity in terms of every piece of communication and stores.


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