TITLE

'Mira!' debut kicks off duel at checkout lane

AUTHOR(S)
Webster, Nancy Coltun
PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that American Media's "Mira!" Spanish-language tabloid will compete directly with Time Inc.s' "People en Espanol". Advertising campaign to support the debut includes television and outdoor on buses and electronic billboards. Roger Toll has been appointed president and editor-in-chief of the periodical.
ACCESSION #
17765682

 

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