'Mira!' debut kicks off duel at checkout lane

Webster, Nancy Coltun
June 2000
Advertising Age;6/5/2000, Vol. 71 Issue 24, p38
Trade Publication
This article reports that American Media's "Mira!" Spanish-language tabloid will compete directly with Time Inc.s' "People en Espanol". Advertising campaign to support the debut includes television and outdoor on buses and electronic billboards. Roger Toll has been appointed president and editor-in-chief of the periodical.


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