TITLE

Gap tries on iTunes, musicians to lift sales

AUTHOR(S)
Frazier, Mya
PUB. DATE
July 2005
SOURCE
Advertising Age;7/25/2005, Vol. 76 Issue 30, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on a promotional back-to-school tie-up of clothing company Gap with Apple iTunes to boost sales, to be launched on August 8, 2005. Magazines in which the Gap advertising will appear in September; Importance of iTunes to Generation Y consumers. INSET: iTunes drums up marketing ties.
ACCESSION #
17765294

 

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