TITLE

the big push

PUB. DATE
May 2000
SOURCE
Advertising Age;5/22/2000, Vol. 71 Issue 22, p86
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article describes the television advertising for Ford Motor Co.'s Explorer Sport Trac sport utility vehicle, created by J. Walter Thompson Co. and released in May 2000. The ad features climbers scaling a mountain face who called out a checklist of gear, the last item being the vehicle. The 30-second commercial broke on National Broadcasting Co. Inc. and is part of the vehicle's $30 million advertising campaign.
ACCESSION #
17765032

 

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