TITLE

Edmark looking to change image with new marketing strategy

PUB. DATE
September 1997
SOURCE
Electronic Education Report;09/10/97, Vol. 4 Issue 17, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the strategies of educational software publisher, Edmark Corp., to improve its standing in the consumer market. Information on the price cuts to be implemented; Brief information on the expansion plans on its marketing team; Revenues for 1996 and 1997; Update made in product packaging.
ACCESSION #
177635

 

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