Edmark looking to change image with new marketing strategy

September 1997
Electronic Education Report;09/10/97, Vol. 4 Issue 17, p6
Trade Publication
Focuses on the strategies of educational software publisher, Edmark Corp., to improve its standing in the consumer market. Information on the price cuts to be implemented; Brief information on the expansion plans on its marketing team; Revenues for 1996 and 1997; Update made in product packaging.


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