TITLE

TEC direct to hire education market specialist to boost sales

PUB. DATE
July 1997
SOURCE
Electronic Education Report;07/23/97, Vol. 4 Issue 14, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the Edutainment catalog company TEC Direct, formerly The Edutainment Co., is moving into the school market. Telemarketing effort of the company; Types of software that TEC markets; TEC recorded revenues in 1995 and `96.
ACCESSION #
177607

 

Related Articles

  • Surge in Company-Sponsored Studies Sparks Concern. Manzo, Kathleen Kennedy // Education Week;12/6/2006, Vol. 26 Issue 14, p12 

    The article focuses on reports used as marketing tools by educational publishers that are filled with data designed to prove the effectiveness of their products on student achievement. Publishers are designing instructional materials, assessments, and professional development programs in...

  • Supplemental Publishers Wait for Stimulus to Spur Sales.  // Electronic Education Report;6/1/2009, Vol. 16 Issue 11, p3 

    The article reports that providers of supplementary instructional materials hope for a boost in school purchasing for 2009 as a result of federal stimulus education funding in the U.S. It states that projected supplemental sales for 2009 is 4.03 million dollars as stimulus funds for...

  • Creative wonders considers acquisitions expands K-8 efforts.  // Electronic Education Report;07/23/97, Vol. 4 Issue 14, p4 

    Reports that the Edutainment publisher Creative Wonders (CW) which expects school sales will double in 1997, plans to further beef up its school division in 1998 with additional employees, new titles and possible acquisitions. CW school division director Jerry Rosenbusch's statements on the...

  • College Instructional Materials Sales Show A Net Loss For October.  // Educational Marketer;12/17/2001, Vol. 32 Issue 36, p6 

    Reports on the net loss incurred by the sales of higher education instructional materials in October 2001. Results of the monthly sales report from the Association of American Publishers.

  • The Cultures and Peoples of the Arab World: A Curriculum Kit for Grades K-4.  // Faces;Nov2001, Vol. 18 Issue 3, p47 

    Features the development of educational multimedia kit for elementary grades by the Teaching Resource Center at the Center for Middle Eastern Studies at Harvard University in Cambridge, Massachusetts. Components of the multimedia kit; Subject on the development of the educational kit; Cost and...

  • Electronic Media Sales Projected To Hit $1.15 Billion In 1999.  // Educational Marketer;12/13/99, Vol. 30 Issue 35, p6 

    Discusses the projected sales of electronic educational materials in the United States for 1999 and 2000.

  • MDR Market Tips: Marketing K-12 Supplemental Materials, 2008.  // Educational Marketer;8/18/2008, Vol. 39 Issue 16, p7 

    The article reports on the findings of a survey on K-12 supplemental materials marketing conducted by MMS Education and Market Data Retrieval (MDR) which shows the continuity of traditional methods to dominate in branding and product awareness, and the use of technology in marketing.

  • ThinkQuest and 20 state organizations expand educational internet resources.  // T H E Journal;Dec99, Vol. 27 Issue 5, p15 

    Reports that ThinkQuest has joined 20 state education and technology organizations to give more teachers and students in the United States access to ThinkQuest's extensive library of educational Web sites. Distribution of educational materials; Topics included in the library; Students' creation...

  • TEC expects revenue gains in 1999; looks at schools for growth.  // Electronic Education Report;08/18/99, Vol. 6 Issue 15, p5 

    Reports on the projected income of edutainment catalog company TEC Direct for fiscal year 1999. Company's earnings in 1997 and 1998; Sales growth in 1998; Marketing moves.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics