TITLE

Energized Convenience

AUTHOR(S)
Embrey, Alison
PUB. DATE
July 2005
SOURCE
Convenience Store News;7/18/2005, Vol. 41 Issue 9, p53
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that energy and nutrition bars are the most ambiguous category on the chain stores are shelf. The category is diverse and segmented, encompassing everything from diet and low-carbohydrate bars to protein-packed athletic bars. The category's steep price tag and niche-targeted customer group have kept sales extremely varied from market to market. While supermarkets continue to lose market share to the Wal-Mart stores and other mass merchants of the retail world, the chain store market share is shifting above trend for the category.
ACCESSION #
17758254

 

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