Energized Convenience

Embrey, Alison
July 2005
Convenience Store News;7/18/2005, Vol. 41 Issue 9, p53
Trade Publication
The article reports that energy and nutrition bars are the most ambiguous category on the chain stores are shelf. The category is diverse and segmented, encompassing everything from diet and low-carbohydrate bars to protein-packed athletic bars. The category's steep price tag and niche-targeted customer group have kept sales extremely varied from market to market. While supermarkets continue to lose market share to the Wal-Mart stores and other mass merchants of the retail world, the chain store market share is shifting above trend for the category.


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