TITLE

Tight Squeeze

AUTHOR(S)
Embrey, Alison
PUB. DATE
July 2005
SOURCE
Convenience Store News;7/18/2005, Vol. 41 Issue 9, p49
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents problems in managing beverage vault in a retail store. When managing the cold vault, a retailer must look not only at how a particular item is selling, but how that item's sales related to the total category. Removing one item to sell another does not necessarily mean the overall business will benefit. Retailers that do not constantly introduce a steady flow of new products are doing a disservice to customers. A beverage manager who wants to try as many new products as possible has to face distribution access and space constraints with limited doors and manufacturer contracts.
ACCESSION #
17758253

 

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