New Media expands retail presence

September 1997
Electronic Education Report;09/24/97, Vol. 4 Issue 18, p2
Trade Publication
Reports Scholastic New Media's signing of a deal with CUC Software to handle retail distribution of Scholastic's edutainment compact disc read-only memories (CD-ROMs). Terms of the deal.


Related Articles

  • A CD-ROM developer's toolkit: Doug Houseman reveals what... Banet, Bernard // Seybold Report on Desktop Publishing;1/22/96, Vol. 10 Issue 5, p3 

    Opinion. Looks at the development of CD-ROM software from Doug Houseman's point of view. Complexity of developing software; What Houseman's toolbox contains; Suggestions made. INSETS: Selecting tools that support a repeatable process.;Essentail utilities and hardware..

  • Taking (some of) the mystery out of CD shopping. Furger, Roberta // PCWorld;Jun95, Vol. 13 Issue 6, p27 

    Features shopping trends, consumer complaints and information concerning CD-ROMs and related products. Bug-ridded CD-ROM game released by Disney last December 1994; Trends in CD-ROM shopping; CD-ROM rentals; Complaints against the International Upgrade Source; Intuit's problems with TurboTax...

  • Getting down to business: Making new media publishing work. Bowers, Richard A. // CD-ROM Professional;Oct95, Vol. 8 Issue 10, p118 

    Focuses on tools and resources for CD-ROM marketing. General publication resources; Periodicals for publishers; Book-based resources; Institutional go-to sources.

  • The four `c's of in-store promotions: Clarity, continuity, call-to-action, and...consultants. Walker, Becki // CD-ROM Professional;Oct96, Vol. 9 Issue 10, p118 

    Deals with marketing of compact disc read-only memory titles. In-store promotions; Consultant-hiring caveats.

  • Retail. McCullaugh, Jim // Billboard;8/7/93, Vol. 105 Issue 32, The World of... pI-10 

    Looks at the growth of the compact disc read-only-memory (CD-ROM) consumer market. Reasons for this growth; Key factors in success in multimedia software; Rental options; Problems encountered.

  • The key to purposeful CD-ROM title P.R.: Off-the-disc promotions. Meier, Pat // CD-ROM Professional;Nov96, Vol. 9 Issue 11, p113 

    Offers advice on promoting CD-ROM titles. Integration of the Internet into a title's content; Development of a Web site that complements the title; Online tips for game titles; Print promotion; Holiday gift guides of magazines; Target audience for print-based media; Use of off-the-disc methods...

  • Massaging the market. Oda, Stephanie; Sanislo, Glenn // Publishers Weekly;9/4/1995 Supplement, Vol. 242 Issue 36, pS73 

    Discusses trends in distribution of multimedia products in the United States. Education of bookstore personnel on how to sell CD-ROMs; Drop-off from 1994 sales; Quality and bundling issues; Need to build up customer awareness about CD-ROMs; Value of in-store demonstrations; Pricing technique.

  • 10 best-selling business and productivity CD ROMs. Rapoza, Jim // PC Week;12/12/94, Vol. 11 Issue 49, p102 

    Presents the ten best-selling business and productivity CD-ROMs in the United States as of December 12, 1994.

  • Representation makes reputations: Publishers, reps, and retail. Allread, Jessee J. // CD-ROM Professional;Jun96, Vol. 9 Issue 6, p110 

    Discusses considerations for CD-ROM title publishers in marketing their products. Hiring a marketing representative; Costs of contracting services; Determination of key territories; Dependence on distributors, retail buyers and representatives.


Read the Article


Sign out of this library

Other Topics