First of the little big spenders

July 2005
Marketing Week;7/21/2005, Vol. 28 Issue 29, p32
Trade Publication
Focuses on the survey conducted by the National Consumer Council that looks at children's views on shopping, brands and advertising in Great Britain. Role of children as active consumers; Details on the major differences between boys and girls in the survey; Ways to curb the use of inappropriate advertising aimed at younger people.


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