TITLE

Mitsubishi rolls its first regional sales event

AUTHOR(S)
Halliday, Jean
PUB. DATE
April 1999
SOURCE
Advertising Age;4/12/1999, Vol. 70 Issue 16, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on the spot television campaign from Mitsubishi Motors Sales of America for its regional sales event via its dealer advertising groups, as of April 1999. Under the Everybody Wins promotion, dealer groups can choose to promote two of three vehicles; the Eclipse coupe, Galant sedan or Montero Sport sport-utility vehicle. The regional groups can also pick from an inventory of nine television commercials, three for each vehicle. The television commercials are supplemented by Web banner advertisements and point-of-purchase materials.
ACCESSION #
1775322

 

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