TITLE

Nissan's chief designer to star in new ads

AUTHOR(S)
Rechtin, Mark
PUB. DATE
April 1999
SOURCE
Advertising Age;4/12/1999, Vol. 70 Issue 16, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the decision of Nissan Motor Co. to use Nissan Design International President Jerry Hirshberg as its advertising spokesman as of April 1999. A three-month run of television commercials in rotation will feature Hirshberg, clearly identified as Nissan's chief designer, describing product attributes and design decisions Nissan used in making its vehicles. The advertisements are divided evenly between existing products and teasers for the upcoming Xterra port-utility vehicle, Maxima sedan and Frontier Crew Cab pickup.
ACCESSION #
1775320

 

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