McDonald's, Chevrolet break feisty campaigns

April 1999
Advertising Age;4/12/1999, Vol. 70 Issue 16, p37
Trade Publication
This article focuses on the advertising campaigns created for McDonald's Corp. and the Chevrolet division of General Motors Corp. in April 1975. McDonald's has introduced a major campaign which replaced its previous tagline it used for five years. Needham, Harper & Streets handled the advertisement. Also Chevrolet plans to launch a massive spring automobile campaign geared to its Baseball, hot dogs, apple pie and Chevrolet theme song. It includes television, radio and dealer merchandising designed to have every children wearing a T-shirt with baseball, hot dogs and apple pie on it.


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