TITLE

McDonald's, Chevrolet break feisty campaigns

PUB. DATE
April 1999
SOURCE
Advertising Age;4/12/1999, Vol. 70 Issue 16, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising campaigns created for McDonald's Corp. and the Chevrolet division of General Motors Corp. in April 1975. McDonald's has introduced a major campaign which replaced its previous tagline it used for five years. Needham, Harper & Streets handled the advertisement. Also Chevrolet plans to launch a massive spring automobile campaign geared to its Baseball, hot dogs, apple pie and Chevrolet theme song. It includes television, radio and dealer merchandising designed to have every children wearing a T-shirt with baseball, hot dogs and apple pie on it.
ACCESSION #
1775262

 

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