TITLE

Study: Net prime-time clutter worsens

AUTHOR(S)
Teinowitz, Ira; Ross, Chuck
PUB. DATE
April 1999
SOURCE
Advertising Age;4/12/1999, Vol. 70 Issue 16, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on a clutter in prime-time broadcast network programming in the U.S. in 1998, according to an annual report by the American Association of Advertising Agencies and Association of National Advertisers. Non-programming time at ABC, CBS, NBC and Fox came in an average 15:44 minutes per hour, as the networks took additional time for their own promotions and as the White House Office of National Drug Control Policy's anti-drug advertising buy prompted them to run more public service announcements. The study defines clutter as all non-programming content, including commercial time, public service announcements, public service promotions, promotions aired by the networks and program credits not running over the program.
ACCESSION #
1775251

 

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