TITLE

Wenner taps adman as publisher

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
April 1999
SOURCE
Advertising Age;4/12/1999, Vol. 70 Issue 16, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the selection of John Berg by Wenner Media as its publishing executive in April 1999. Berg has been an executive VP-managing director at the New York office of advertising agency BBDO Worldwide prior to his appointment. As publishing executive, Berg will oversee advertising sales and marketing for Wenner's three magazines: Rolling Stone, Men's Journal and Us. Berg's most immediate challenge is to increase advertising pages across all three magazines and increase its circulation.
ACCESSION #
1775225

 

Related Articles

  • BBDO Bows Beer Ads. Sampey, Kathleen // Adweek Eastern Edition;9/30/2002, Vol. 43 Issue 39, p6 

    Features the magazine advertisements created by BBDO for Guinness Draught (GD) in the U.S. Emphasis of the campaign on the portability of GD bottles; Periodicals published the advertisements; Estimated media spending for the project.

  • Fifth Dimension. Granatstein, Lisa // MediaWeek;11/5/2001, Vol. 11 Issue 41, p28 

    Focuses on the plan of Wenner Media to change the format of the magazine 'Rolling Stone.' Effort to be taken by publisher Robert Gregory to gauge the reactions of advertisers; Decline in advertising pages of the magazine through its November 23, 2001 issue; Growth in the title's paid...

  • Wenner Does Without. Love, Barbara // Circulation Management;May2004, Vol. 19 Issue 3, p16 

    Reports on the decision of Kent Brownridge, senior vice president and general manager for Wenner Media not to hire a circulation director (CD). Remarks of Brownridge on the decline of CD; Functions of CD.

  • Worried Wenner goes to Plan B as 'US' struggles. Fine, Jon // Advertising Age;7/3/2000, Vol. 71 Issue 28, p1 

    The article reports on the financial problems facing Jann Wenner, chairman of Wenner Media, in the U.S. in 2000. Key issues discussed include the market performance of the firm's "US Weekly" magazine, plans to re-evaluate the magazine's single-copy circulation goals and the decline in the number...

  • The deserted newsstand. Granatstein, Lisa // Brandweek;10/22/2001, Vol. 42 Issue 39, pSR14 

    Reports on the problems faced by publishers in the United States regarding the circulation of magazines. Remarks from Kent Brownridge, senior vice president and general manager of Wenner Media; Details on the CircTrack 2000 survey; Result of competition among wholesalers.

  • Guinness Takes Message From Pub to Home. Sampey, Kathleen // Brandweek;9/30/2002, Vol. 43 Issue 35, p9 

    Deals with the print advertising campaign of Guinness for its Guinness Draught drink via BBDO, New York in October 2002. Themeline of the campaign; Range of magazines wherein the advertisements will appear.

  • Charting Wenner After Brownridge. Bercovici, Jeff; James, Sara // WWD: Women's Wear Daily;11/18/2005, Vol. 190 Issue 109, p12 

    Reports on the decision of Kent Brownridge to retire as vice chairman and general manager of Wenner Media LLC. Speculations on the role of the deteriorating relations between Brownridge and his boss Jann Wenner in the retirement of the former; Contributions of Brownridge to the firm;...

  • Straw to Join BBDO. Sampey, Kathleen // Adweek Eastern Edition;5/6/2002, Vol. 43 Issue 19, p6 

    Reports the appointment of Martyn Straw to the position of chief strategy officer of BBDO. Career background of Straw; Creation of propriety tools to collect consumer data; Goal of Straw for the company.

  • Ex-Sears exec to BBDO. Baar, Aaron // Adweek Eastern Edition;9/6/1999, Vol. 40 Issue 36, p4 

    Announces the appointment of Bob Thacker as chief executive officer of BBDO in Minneapolis, Minnesota. Thacker's responsibilities; Billings of the company.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics