TITLE

Kellogg's

PUB. DATE
May 2003
SOURCE
Advertising Age;5/5/2003, Vol. 74 Issue 18, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Kellogg Co. wants to further expand the success of its Special K Red Berries cereal through a television advertising campaign. The campaign, which was created by Leo Burnett USA, focuses on how the product can help women attain personal improvement.
ACCESSION #
17752132

 

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