TITLE

Y&R acquires Knowledgebase for data savvy

PUB. DATE
April 1999
SOURCE
Advertising Age;4/12/1999, Vol. 70 Issue 16, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs on interactive marketing and advertising as of April 1999. Acquisition of Knowledgebase Marketing by Young & Rubicam; Advertising agency chosen by Kraft Foods to handle its Gevalia Kaffe gourmet coffee brand; Companies of Snyder Communications that were named under Brann Worldwide.
ACCESSION #
1775191

 

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