Generation 'Y'

March 1997
Progressive Grocer;Mar97, Vol. 76 Issue 3, p18
Trade Publication
No abstract available.


Related Articles

  • New Generation, New Politics. Greenberg, Anna // American Prospect;Oct2003, Vol. 14 Issue 9, pA3 

    Focuses on the emergence of Generation Y in the United States. Importance for politicians to get the attention of Generation Y; Expectation that the Generation Y will as large as the population of the Babyboom generation; Information on who belongs to Generation Y; Stand of Generation Y on...

  • Generation Y: tricky for sports. Cordiner, Richard // Sports Marketing (14608359);Dec2001, Issue 77, p8 

    Discusses how sports marketers can reach out to the Generation Y as a market. Characteristics of Generation Y; Influences of the behavior of Generation Y; Challenge for sports marketers.

  • Who, what and `Y'. Parr, Karen // WWD: Women's Wear Daily;2/27/1997, Vol. 173 Issue 39, p8 

    Reports on the emergence of the so-called Generation Y in the United States, the predecessor of the youth sector called Generation X. Fashion trends for the `Y' generation; Types of cosmetics geared for the `Y' generation; Characteristics of the `Y' crowd.

  • DOD's blog: Does generation Y really communicate differently? O'Donovan, Debi // Employee Benefits;May2013, p8 

    A blog related to the communication skills of generation Y is discussed.

  • GENERATION Y. Dunk, Tiffany // NW;9/3/2007, Vol. 15 Issue 36, p84 

    The article reviews the music release "Generation Y," by The Hampdens.

  • Generation Y - Helping Change the Way Library Systems Offices Do Their Work. Cleyle, Susan // Feliciter;2004, Vol. 50 Issue 5, p178 

    Focuses on the role of the generation Y of librarians in the changes in the library systems in Canada. Other names of generation Y; Characteristics of generation Y; Prevalence of the generation Y in the library's systems.

  • Impaneling a jury to pass judgment on today's students. Dolliver, Mark // Adweek Eastern Edition;12/16/1996, Vol. 37 Issue 51, p17 

    Reports on a survey conducted by the Horace Mann Educators Corp. pertaining to the perspectives of the baby boom generation and the children of the generation Y. Comparison between the baby boomer's generation and the children of the generation Y; Priorities of the generation Y.

  • Student Loan Debt Piles Up.  // Credit Union Times;6/6/2012, Vol. 23 Issue 22, p14 

    The article focuses on the student loan debt carried by generation Y (Gen Y) is more than generation X and baby boomers.

  • Generation Y: Thriving and Surviving with Generation Y at Work. Le Pla, Ruth // New Zealand Management;Oct2005, Vol. 52 Issue 9, p21 

    Reviews the book "Generation Y: Thriving and Surviving With Generation Y at Work," by Peter Sheahan.

  • CULTURE SHOCK. Swedberg, Jamie // Credit Union Management;May2001, Vol. 24 Issue 5, p32 

    Examines the dynamics of generations X and Y market for credit union business in the United States. Statistics on generations X and Y consumers; Comparison of the psychology generations X and Y consumers; Recommended marketing strategies for the two generations.


Read the Article


Sign out of this library

Other Topics