TITLE

Fresh Sci-Fi fare delivers the fix for young fans

AUTHOR(S)
Martin, Ed
PUB. DATE
April 1999
SOURCE
Advertising Age;4/12/1999, Vol. 70 Issue 16, ps20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the television programming and marketing strategy of the Sci-Fi Channel which managed to win over the young adult cable viewers. Since its September 1992 launch, Sci-Fi garnered a reputation as a depository of old episodes of fantasy-oriented retreads. Even though it failed to grab the media spotlight, the network's ability to attract the 18-49 year-old market has earned them a spot in the hit lists of advertisers. Sci-Fi managed to attract these viewers because of its hip on-air promotions catering to sci-fi fanatics. Like the March 1999 sweepstakes giving away trips to destinations related to the network's programs. Another element has been program such as Star Trek: The Original Series, a 90-minute series featuring restored and digitally remastered episodes.
ACCESSION #
1774116

 

Related Articles

  • Why Sci-Fi grabs more than geeks. Bulik, Beth Snyder // Advertising Age;4/23/2007, Vol. 78 Issue 17, p14 

    The article focuses on the Sci-Fi Channel, a cable television channel featuring science fiction programming, and its appeal. Marketing strategies used by the channel to appeal to a mass-market audience include airing programs such as "Dr. Who" and "Battlestar Galactica," and programs with more...

  • 'Day' shorter at NBC. Schneider, Michael // Daily Variety;10/2/2009, Vol. 304 Issue 64, p2 

    The article reports on the decision of NBC Television Network to cut its order of science fiction television program "Day One" as part of its cost-cutting measure. The author reveals that the television network will air the show as a four-hour event movie wherein it will decide if it will...

  • 'Lost' Shuns Sci-Fi Label. Grossman, Ben // Broadcasting & Cable;7/11/2005, Vol. 135 Issue 28, p10 

    Reports on the ABC science fiction (sci-fi) television program "Lost." Effect of the debut of "Lost" on the television programming of other networks in the U.S.; Reason for downplaying the sci-fi element of the program; Marketing and promotional strategy used by ABC to launch the program.

  • Alien Promo Power. Lisotta, Christopher // Television Week;8/1/2005, Vol. 24 Issue 31, p1 

    Deals with the marketing strategies developed by broadcast networks in the U.S. in August 2005. Similarity in the science fiction television series launched by ABC, CBS and NBC; Efforts of the television networks to promote the television series; Overview of the theme of the science fiction...

  • Sci-Fi Channel hit show films in Tucson. Hull, Tim // Inside Tucson Business;02/26/2001, Vol. 10 Issue 49, p14 

    Reports developments related to television broadcasting in Tucson, Arizona as of February 2001. Details on the location shooting of the science fiction television show, LEXX 4; Appointment of officers for International Association of Business Communications; Need of an executive director for...

  • Women in television space. Finch, Amanda // New Moon;Nov/Dec97, Vol. 5 Issue 2, p31 

    Presents information on actress which appeared in science fiction programs in television. Jennifer Lien as Kes, an Ocampa from the television show `Star Trek: Voyager'; Roxann Biggs-Dawson as B'Elanna Torres of `Star Trek: Voyager'; Kristen Cloke as cadet Shane Vanssen of `Space: Above and Beyond.'

  • Kids in sci-fi: We want more! Wills, Steven R. // Odyssey;Oct95, Vol. 4 Issue 7, p22 

    Presents trivia on child characters in science fiction television shows in the United States.

  • Editorial. Rusch, Kristine Kathry // Fantasy & Science Fiction;Feb96, Vol. 90 Issue 2, p5 

    Editorial. Comments on the types of science fiction television programs seen in the United States for the 1995 fall television season. Information on programs.

  • Seeking 'strange new worlds' Lamb, Gregory M. // Christian Science Monitor;12/1/2000, Vol. 93 Issue 6, p13 

    Discusses the increasingly mainstream popularity of science-fiction motion pictures and television programs.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics