Fresh Sci-Fi fare delivers the fix for young fans

Martin, Ed
April 1999
Advertising Age;4/12/1999, Vol. 70 Issue 16, ps20
Trade Publication
This article focuses on the television programming and marketing strategy of the Sci-Fi Channel which managed to win over the young adult cable viewers. Since its September 1992 launch, Sci-Fi garnered a reputation as a depository of old episodes of fantasy-oriented retreads. Even though it failed to grab the media spotlight, the network's ability to attract the 18-49 year-old market has earned them a spot in the hit lists of advertisers. Sci-Fi managed to attract these viewers because of its hip on-air promotions catering to sci-fi fanatics. Like the March 1999 sweepstakes giving away trips to destinations related to the network's programs. Another element has been program such as Star Trek: The Original Series, a 90-minute series featuring restored and digitally remastered episodes.


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