Ratings bumps have CNN, Fox, MSNBC claiming victory

Martin, Ed
April 1999
Advertising Age;4/12/1999, Vol. 70 Issue 16, ps18
Trade Publication
This article deals with the competition that happened between Fox News Channel, CNN and MSNBC for their coverage of the Monica Lewinsky story. The months between January 1998 and February 1999 is remembered as much for the media coverage of the story as the story itself. From the first news of the Lewinsky scandal through the close of the impeachment trial, the three cable news networks were plunged into a prolonged competition in the cable news rating race. The aftermath of the Lewinsky coverage had CNN, MSNBC and Fox News claiming specific victories over their competitors. In the end, CNN remains the leader in 24-hour news. MSNBC is in second place in total day ratings, while Fox is second during prime time.


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