Cable's mass customization a hit with dealers

Salomon, Alan
April 1999
Advertising Age;4/12/1999, Vol. 70 Issue 16, ps16
Trade Publication
This article highlights the success of Adlink in offering mass customization services in advertising. It has been a decade since Adlink began promoting its systems allowing advertisers to target cable TV commercials market-by-market basis with one spot tape. Although initial acceptance was slow, the company picked up its momentum in 1998 and is now one of the 50 other companies providing similar services. Adlink inserts commercials on cable networks including ESPN, MTV and Nickelodeon. As of April 1999, more than 300 national advertisers use Adlink to reach prospective customers with targeted cable TV commercials. In 1998, Adlink earned $83 million in gross revenue versus $62 million in 1997.


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