WHILE WE'RE AT IT
- TELEVISION COMMERCIAL CONTENT: RELIGION VERSUS SCIENCE AND PROFESSIONAL EXPERTISE. Maguire, Brendan; Sandage, Diane; Weatherby, Georgie Ann // Sociological Focus;Oct99, Vol. 32 Issue 4, p413
This paper describes a content analysis in which 902 television commercials were coded for religious symbolism, science and professional expertise. Evidence obtained from this exploratory study is neither definitive nor exhaustive, but it is suggestive and provocative. Data show that religious...
- Anti-Euthanasia Spot In Oregon Creates Tempest At TV Stations. Oberlag, Reginald // SHOOT;11/07/99, Vol. 38 Issue 45, p7
Reports on the television commercial called `Billy,' which aired in Oregon in 1997. Promotion of euthanasia; Referendum on whether or not to repeal the state's euthanasia statute; Direction of the commercial by Bill Bayne; Television stations in the state that refused to run the commercial.
- Contemplation in action. Martin, James // America;4/8/1995, Vol. 172 Issue 12, p21
Comments on the propensity of television commercials for trivializing important issues. Spiritual theme of commercials; Use of hymns; Descriptions of various commercials.
- Out of Site at adage.com. // Advertising Age;3/19/2007, Vol. 78 Issue 12, p10
The article presents news briefs relating to the advertising industry, which have appeared on various web sites. The Vatican is reportedly looking to launch a new television network called H20, which will broadcast news and original entertainment programming worldwide. The web site...
- LORDY BE! // CREATIVITY;Apr2004, Vol. 12 Issue 4, p23
The article presents information about the latest round of Virgin Mobile spots, in which the always clever and provocative Ari Merkin and the crew at Fallon, New York, manage to insult three religions to make the utterly secular point that Virgin has a pay as you go plan. Ingenuous young people...
- The Soul Searcher. Lehrer, Jeremy // SHOOT;01/22/99, Vol. 40 Issue 3, p7
Focuses on the return of television advertising director Carlton Chase after his two-year leave of absence to pursue studies in Buddhism. Decision by Chase to take classes in the language of Buddhist religious texts; Relevance of his studies.
- Alternative Advertising Formats for Cable Television. Keown, Charles F.; Freunschuh, Leslie // Current Issues & Research in Advertising;1985, Vol. 8 Issue 2, p175
In a factorial experiment using two lengths of time (2Â½ and 4 minutes) and two types of format (segmentedâ€”individual story line for each product, and nonsegmentedâ€”single story line for all products), student subjects were shown cable television commercials featuring five...
- The kids krunch. // MediaWeek;7/5/93, Vol. 3 Issue 27, p17
Reports on developments in the childrens' market of network television, cable, spot television and print. Marketplace's ways in correcting anomalies arising from rising demand for television time and dwindling ratings. CPM increase of up to 40 percent for commercial time.
- Upfront may get busier this week. Burgi, Michael // MediaWeek;7/5/93, Vol. 3 Issue 27, p22
Reports on advertising activities for cable television networks on the second week of July, 1993. Advertising agencies opting to wait after the holiday weekend to sit down and negotiate with the networks; Comments from an exucutive from USA Networks; Baseball as the area of concentration for...