AFTER THE LONG MARCH
- WORK OF THE WEEK. // Advertising Age;2/18/2008, Vol. 79 Issue 7, p26
The article focuses on Pedigree's fourth-annual pet adoption drive. The advertising campaign was launched at the same time as the Westminster Dog Show in New York City. The campaign incorporated elements of print, television, and the Internet. The campaign was selected as the best work of the...
- SENSITIVITY AND INSENSIBILITY AT HARVARD. Neuhaus, Richard John // First Things: A Monthly Journal of Religion & Public Life;Aug/Sep1992, Issue 25, p65
Comments on two stories featured in an issue of "Harvard Crimson," related to sex and religion concerning students of the Harvard University in Cambridge, Massachusetts. Proposal of the Civil Liberties Union of Harvard to provide coed rooms to students; Suggestion of a tutor at Dunster House to...
- Vatican says condoms don't work. Wockner, Rex // Gay & Lesbian Times;10/23/2003, Issue 826, p32
Reports on the declaration made by a Vatican official stressing the ineffectiveness of condoms in preventing HIV transmission. Allegations by the World Health Organization and AIDS educators that the Vatican is confused; Emphasis on the teachings of the Catholic Church about sex, pregnancy and...
- HPPC plans more evaluation for HIV ads. Bajko, Matthew S. // Bay Area Reporter;1/18/2007, Vol. 37 Issue 3, p14
The article reports that HIV Prevention Planning Council plans to increase the evaluation of its social marketing campaigns used for the awareness of HIV prevention in 2007. The advisory board, which is made up of community members and representatives from AIDS service agencies in San Francisco,...
- Networks Balk at Pot Spots. Melillo, Wendy // Adweek Southeast Edition;9/16/2002, Vol. 23 Issue 37, p34
Reports on the controversy surrounding the anti-marijuana campaign of the U.S. White House Office of National Drug Control Policy as of September 2002. Reasons for the rejection of the advertisements by television networks; Features of the commercials; Taglines used for the campaign.
- HIV council favors increased testing of marketing campaigns. Bajko, Matthew S. // Bay Area Reporter;7/19/2007, Vol. 37 Issue 29, p1
The article reports that the San Francisco, California Department of Public Health's HIV Prevention Planning Council favors policies that increase the pre-testing of awareness advertising and social marketing campaigns that promote HIV prevention. A July 2007 meeting revealed consensus about...
- "Keep Holy Distance and Abstain till He Comes": Interrogating a Pentecostal Church's Engagements with HIV/AIDS and the Youth in Kenya. Parsitau, Damaris Seleina // Africa Today;Fall2009, Vol. 56 Issue 1, p45
The Deliverance Church in Kenya has attempted to provide moral solutions to the HIV/AIDS pandemic by promoting behavioral change among the youth: it teaches abstinence before marriage and fidelity within marriage and requires mandatory HIV testing for those intending to get married. Such...
- Guaranteed. // Advertising Age's Creativity;Oct96, Vol. 4 Issue 8, p8
Discusses the approach used in the Home Access HIV test system advertising campaign created by Arian Lowe & Travis company, Chicago. Contributions of copywriter Meg Kannin; Information on others involved in the advertisement.
- SCOTTISH MARKETING MAKES IMPACT IN SOUTH. // Meat Trades Journal;6/10/2011, p28
The article reports on the "Behind the Label" advertising campaign which aimed at increasing consumer awareness of the people, skills and tradition behind the brands of Scotch Beef, Scotch Lamb and Specially Selected Pork in Scotland.