Why the News Makes Us Dumb
- A place called Pamelot. Corry, John // American Spectator;Apr97, Vol. 30 Issue 4, p50
Focuses on memorial service for Pamela Harriman as an evidence of American culture and political decline. US President Clinton's eulogy of Harriman; Why Harriman was a self-promoter who persuaded people to help her; Harriman's involvement in the Democratic politics; Implication of Harrimans's...
- Newspapers. Sacharow, Anya // MediaWeek;5/27/96, Vol. 6 Issue 22, Adweek p32
Reports on news and events related to newspaper advertising in the United States. Increasing popularity of print advertising; Question on the shelving of the publication `Open Air PM' from real-estate mogul Abe Hirschfeld; Launching of the Sunday newspaper for American expatriates, `The American.'
- Net ads rejected. // Quill;Jan/Feb96, Vol. 84 Issue 1, p11
Looks at the rejection of certain advertisements by newspaper agencies. Details on San Jose Mercury News' rejection; `Los Angeles Times' rejection of advertisement.
- Advertising and Indian-language newspapers: How capitalism supports (certain) cultures and (some)... Jeffrey, Robin // Pacific Affairs;Spring97, Vol. 70 Issue 1, p57
Discusses newspapers and advertising in India, with specific reference to the increase in the circulation of Indian-language newspapers and magazines since the late 1970s. Effect of printing technology on the circulation; Willingness of national advertisers to advertise in Indian-language...
- Newspapers bullish on '93 ad prospects. Fisher, Christy // Advertising Age;4/5/1993, Vol. 64 Issue 14, p32
Reports on newspapers' growing optimism about advertising prospects in 1993. Newspaper Association of America's ad revenue projections; Strong fourth-quarter retail and classified advertising; January 1993 survey by brokerage Alex. Brown & Sons; Prediction from Lynch, Jones & Ryan; John Morton,...
- How do you create a newspaper brand? Rockmore, Milt // Editor & Publisher;10/14/95, Vol. 128 Issue 41, p16
Presents various insights on how to create a newspaper brand. Finding a niche market; Increasing a newspaper's commitment to quality reporting; Defining the paper's personality.
- Touting brand ID campaigns. Stein, M.L. // Editor & Publisher;05/31/97, Vol. 130 Issue 22, p19
Reports on the brand advertising strategies of newspapers in the United States to boost their readership. Experience of the `Los Angeles Times' and the `Houston Chronicle'; Promotion of brand name and brand benefits rather than specific product features; Identification of reader markets.
- Newspapers slowly adopting standard advertising invoices. Reina, Laura // Editor & Publisher;11/4/95, Vol. 128 Issue 44, p24
Reports on the use of about 50% of American daily newspapers of standard advertising invoices (SIA). Comments of Nicholas Cannistrato, senior vice president of the Newspaper Association of America; Pace of SIA implementation; Relation of the SIA with the Electronic Data Interchange.
- Ad agencies say newspaper ad invoicing is difficult. Reina, Laura // Editor & Publisher;11/4/95, Vol. 128 Issue 44, p25
Reports on a survey by Princeton Survey Research indicating that advertising agencies do not rely heavily on advertisements placed in newspapers as a major source of revenue. Percentage of respondents that encountered problems when placing ads; Problems with invoicing.