TITLE

TIME WARNER NEW YORK'S HOT 'BUTTON'

AUTHOR(S)
Neel, K. C.
PUB. DATE
July 2005
SOURCE
Multichannel News;7/25/2005, Vol. 26 Issue 30, Special Section p14A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising campaign called My Favorite Button, from Time Warner Cable New York which won the 2005 Cable & Telecommunications Association for Marketing Mark Award. Background of the campaign; Benefits of the campaign for the company.
ACCESSION #
17726684

 

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