TITLE

A Visit to Dr. Leichtman

AUTHOR(S)
Gibbons, Kent
PUB. DATE
July 2005
SOURCE
Multichannel News;7/25/2005, Vol. 26 Issue 30, p96
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents an opinion on cable marketing in the U.S. Things that separate 2005 from 1995 in terms of cable marketing efforts of television networks; Strategy in marketing cable products; Challenges in cable marketing.
ACCESSION #
17726630

 

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