On Demand's Premium Evolution

Stump, Matt
July 2005
Multichannel News;7/25/2005, Vol. 26 Issue 30, p92
Focuses on the use of video-on-demand as promotional vehicle for cable television shows and programming. Information on the promotional efforts of television networks using VOD; Changes on the viewing habits of Home Box Office network subscribers; Benefits of using VOD promotions for Showtime network.


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