TITLE

Promotional Punch

AUTHOR(S)
Winslow, George
PUB. DATE
July 2005
SOURCE
Multichannel News;7/25/2005, Vol. 26 Issue 30, p90
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the advantages of using video on demand (VOD) in promoting cable channels and programming. Experiments conducted by Nickelodeon Digital Networks on the use of VOD to promote its television series; Strategy adopted by network groups in promoting shows using VOD; Role of VOD in Showtime network's promotional efforts.
ACCESSION #
17726610

 

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