Networks in Lockstep

Schley, Stewart
July 2005
Multichannel News;7/25/2005, Vol. 26 Issue 30, p78
Discusses the efforts of cable television networks in the U.S. to meet the demands of the local-cable advertising market. Impact of the changes in the cable local-advertising business on the cable television networks; Action taken by Turner Network Sales to address the customization demand of affiliates in the nation's television markets; Strategy used by networks to respond to the demands for sweepstakes prizes that reward winning entrants in multiple markets.


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