TITLE

VH1 Classic Takes Stage With Promo

AUTHOR(S)
Donohue, Steve
PUB. DATE
July 2005
SOURCE
Multichannel News;7/25/2005, Vol. 26 Issue 30, p72
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the strategy used by VH1 Classic to promote its brand at the venues of several major concerts in 2005 for free. Agreement between VH1 Classic and classic rock artists and bands in the U.S.; Partnership between VH1 Classic and EMI Music Marketing and Tower Records for the promotion of "Pat Benatar's Greatest Hits"; Methods used by the network to promote the concert tours of artists.
ACCESSION #
17726573

 

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