Concrete Pours Out Spot Plan

Donohue, Steve
July 2005
Multichannel News;7/25/2005, Vol. 26 Issue 30, p72
Discusses the proposal of Concrete Pictures Inc. to produce less expensive television commercials for cable television networks. Information on the television commercials of cable televisions owned by Adelphia Communications Corp. and Charter Communications Inc. as of July 2005; Benefits of sharing production costs of live-action commercials for cable operators according to Concrete Pictures president Jeff Boortz; Importance of collaborative marketing in the advertising industry.


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